Who am I?
As mentioned, my name is Torie and I'm from Seattle, WA. Prior to founding DIY Nonprofit PR, I worked at PR agencies, ran my own agency, and served as PR Manager at a nonprofit rescue mission. In my spare time, I serve on the board of directors for a mental health organization and lead a volunteer-run book publishing nonprofit. I also love chasing around my spunky toddler and spending time with my family. :)
Over the last 10 years, I've helped 50+ public relations clients all over the country appear in the news an average of 5 times in the first 60 days, reaching 7.5 million new donors and customers.
As one recent example, meet Darlene. She started working with me online in June 2018 and received 10 press appearances for her nonprofit in the first 90 days. She's also a retired 72-year-old who is a part-time volunteer at her nonprofit, and had no prior PR experience. Watch my interview with her here:
Thanks to years of PR trial and error, I can now teach other nonprofit leaders like Darlene how to get results. And I will do the same for you!
I have witnessed the power of press firsthand.
Unfortunately, many nonprofits miss out on these benefits. While they have exceptional stories to tell, they often lack the budget to hire a PR person to get the word out.
So, in 2018, I decided to create a much cheaper option and teach nonprofits the do-it-yourself version of PR.
My program currently has a 100% success rate, meaning that all nonprofits who implement what they learn have gotten press and a plan for future press in 60 days.
I'm not asking you to become a publicist ... you don't have time for that! :)
But if you want to take your nonprofit to the next level, I will teach you the quickest, simplest, most effective tips and techniques I've learned over the last 10 years...
...the same tools I started doing as an intern with zero experience, when I landed a nonprofit client in Wall Street Journal:
Here's what other nonprofits have to say about working with me:
LARRY | Chief Operating Officer, HERO House NW
"Torie has been an extraordinary resource helping our new Seattle nonprofit get timely local news coverage."
See Larry's TV segment, which reached 95,116 people.
DON | Executive Director, UGM of Missoula
"What Torie brings to organizations is like gold! Her insight and help on PR is invaluable to me."
View the TV segment UGM landed less than 24 hours after emailing a journalist.
Join my cohort and get access to:
Six-week, self-guided online course. Receive new content each Monday. Takes approx. 3 hours per week including homework.
Private online Facebook community of DIY nonprofit publicists (including me!) from around the country ready to provide feedback and exchange ideas.
Get your questions answered, brainstorm ideas, get un-stuck, and get inspired from other students. Three online live sessions are held throughout the six week program.
Program includes 12+ e-mail, press kit, and document templates to help you get up and running ASAP.
After 6 weeks of DIY Nonprofit PR, you will:
No journalist contacts
A rolodex of journalists who advocate on your organization's behalf
Uncertain if you're ready to devote the time and energy
Confident in your expertise, using PR hacks to leverage marketing/fundraising efforts you're already making
Unsure of where to start
Definite direction, with a custom, realistic PR plan in tow
Facing hundreds of hours of research
Step-by-step instructions plus personal coaching from me to get you quickly from point A to point B (press!)
I want as many nonprofits as possible to be able to increase their impact through working with the press.
Think BIGGER and beyond your nonprofit.
What might other organizations or individuals be inspired to do if they heard about what you were doing?
BOBBY | Director, 118 Designs
"After Torie helped us get on TV one time, it got picked up nationally and I received close to 50 voicemails from other nonprofits wanting to duplicate our progam in their region."
Check Bobby's TV segment out here.
Here are the journalists based all around the US who are holding me accountable, chiming in on content and keeping me abreast of trends in the media world.
Heather Larson, freelance writer, WriteMix Nancy Zaffaro, editor and writer Michael Fagin, freelance writer, Foodista and Operational Meteorologist, West Coast Weather Abby Grimmett, multimedia TV journalist, Evening Ryan Takeo, award-winning reporter Glenn Drosendahl, retired Business Journal reporter Bre Staal, reporter and anchor, KUMV-TV Amanda Zurita, freelance writer Robyn Cannon, freelance writer Stacy Booth, freelance editor and writer Ronald Holden, freelance food & restaurant writer, freelance food critic Laura Blank, former journalist and current nonprofit PR professional with Keylight Communications Joan Kinsey, producer, KOMO TV
JONATHAN | VP of Housing, Catholic Charities
"It is a common need for nonprofit organizations to more effectively tell their story to the public and potential donors. Torie has a track record of helping nonprofits develop effective strategies to get it done."
NATE | Founder and Owner, Seattle Cathedral
"There are many great organizations with great stories, doing great work. The challenge is being heard over the noise. That's where Torie comes in - helping you amplify your story so more people can hear it."
When does the course start and finish? The course starts now and never ends! I have a default six week schedule and release new content each Monday, but it is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course? How does lifetime access sound? After enrolling, your organization has unlimited access to this course across any and all devices you own. If there's staff or volunteer turnover, it can simply be handed off to the next person.
What future PR costs can I expect after this course? Zilch. Nada. None. That’s how I can unequivocally recommend PR as the ideal marketing channel for nonprofits. There are zero hard costs and zero maintenance costs. The only cost is time, and you choose how much or little time to devote.
Who should not take this course? This course works best for nonprofits whose work is based in the U.S., Canada and U.K. At this time, we do not accept nonprofit students without a prior conversation to make sure that the organization is in the right place for PR. You can schedule your consultation here.
What if I am unhappy with the course? We would never want you to be unhappy! If you participate in all facets of the course and can show us your efforts, and are still unsatisfied with your purchase, we will give you a full refund up to 60 days after purchase date.
What if I don't have six weeks until I need press? My program is self-guided, so you can go through the content as quickly as you'd like. It will take about 12 hours, plus homework. You'll be able to get press as early as Week 2.
Questions? Get in touch: Torie@torierynning.com